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How to Make Zillow Work for You. The launch of Zillow has changed how the real estate world functions. The main goal of Zillow is to assist buyers and sellers in the steps to find or sell a home. The founders of Zillow believe that real estate should be simpler and accessible to everyone. Zillow has created tools to help users attain free valuations on their homes. Zillow plans to remain ahead of the game by providing more useful tools in the future. With over 60 million homes in the Zillow database it’s easier than ever to determine the value of your home. Zillow bases their housing evaluations on tax records and publicly available data. The margin of error for Zillows market valuation tool is 10% or less. Though the tools aren’t accurate 100% of the time Zillow is always working to improve the formula.
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Real estate agents and brokers believe websites like Zillow could harm their business in the long run.
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Innovation can force changes in stagnant industries and change can be hard for many individuals. Technological advances should be welcomed by industries trying to remain at the top of their game. The question you should be asking is how you might use Zillow to your advantage. The biggest asset Zillow has is pricing information so you must combine that with value you provide to buyers. Even though pricing information is one of Zillows biggest assets, there are others that are equally important. Information is important but you cannot survive on information alone. Information requires action and the knowledge to turn it into a profit. Knowledge must be used with the information provided to assure the appropriate action. Experience and knowledge in the real estate world is a great start in understanding the information provided by Zillow. The goal you have should be the same as Zillows. The goal should be to provide the information and experience your customers want and need. Here’s one way to make Zillow work for you. Study Zillow and find ways you can improve upon their software. Zillow can be used to help with presentations and one on one client interviews. Zillow results can be used as a way to compare your products to the biggest players in the game. You can also use the value estimation tools provided by Zillow to help teach and inform your client. Showing the client data provided by Zillow is a great way to compare your rates and services. Even though Zillow may have a better price you can provide a better service and value. Value and Service are important parts of a professional relationship. At the end of the day value and service are all that matter.